浙江省婴配粉产品活动门店执行水平数据

通通过贝因美门店活动管理系统，记录分析浙江省母婴门店参与贝因美品牌中婴配粉产品相关活动（包含推广活动等不同分类）的执行数据，可用于品牌活动、个性化精准营销以及服务优化策略制定；也可用于针对与行业相关、对店铺行为模式与经营水平的评估，例如为母婴产品品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持等。1、数据收集：从数据库中根据浙江省母婴用品门店参与贝因美活动相关数据（门店与贝因美合作，拥有会员id作为代称），选中字段为：活动ID，活动名称，活动大类名称，省份，城市，活动参与时间，本门店会员ID，本门店活动参与结算金额，参与活动产品品类，具体产品小类； 2.以统计时间为基准（本数据包内为2024年），分析门店参与贝因美婴配粉产品相关活动的数据，使用IF限制条件结合∑函数，计算2024年活动结算总金额；本会员门店2024年活动结算金额占比＝本门店活动参与结算金额/2024年活动结算总金额x100%；3.数据复用：对占比大于等于1%以上，给予“A级执行门店”评价；占比在小于1%到大于等于0.5%区间，则给予“B级执行门店”评价；占比在小于0.5%到大于0区间，则给予“C级执行门店”评价（数据包内皆为有效消费数据，因此不存在占比为0的情况） 3、数据应用：为相关产品批发、零售行业制定产品活动策略提供数据支持，加强对于A级执行门店的活动推广，针对B级执行门店加强培训，结合地域差异（气候、经济发展状况，受众差异、客户偏好等）进行不同活动安排，调动C级执行门店的积极性，生成有针对性、可推广性的活动策略。同时，为不同品牌方投放活动提供数据参考。

This dataset is collected and analyzed via the Beingmate Store Activity Management System, which records and analyzes the execution data of mother and baby product stores in Zhejiang Province participating in various categories of activities (including promotional activities) related to Beingmate's infant formula products. It can be used to formulate brand activity strategies, personalized precision marketing plans and service optimization strategies; it also supports evaluations of store behavior patterns and operational levels in the industry, such as providing data references for mother and baby product brands to carry out promotional activities, and offering data support for store operators to assess their own operational vitality.

1. Data Collection: Relevant data is extracted from the database for mother and baby product stores in Zhejiang Province that have cooperated with Beingmate, using their member IDs as identifiers. The selected fields include: Activity ID, Activity Name, Major Activity Category Name, Province, City, Activity Participation Time, Store Member ID, Store Activity Settlement Amount, Participated Product Category, and Specific Product Subcategory.

2. Data Analysis: Taking the statistical time period (2024 in this dataset) as the benchmark, analyze the data of stores participating in Beingmate's infant formula-related activities. Use IF conditional constraints combined with the SUM function to calculate the total activity settlement amount in 2024. The proportion of a store's activity settlement amount in 2024 is calculated as: (Store's activity settlement amount / Total 2024 activity settlement amount) × 100%.

3. Data Reuse and Store Rating: Stores with a proportion ≥1% are rated as "Level A Execution Stores"; stores with a proportion between 0.5% (inclusive) and 1% (exclusive) are rated as "Level B Execution Stores"; stores with a proportion between 0 (exclusive) and 0.5% (exclusive) are rated as "Level C Execution Stores". Note: All data in this package are valid consumption data, so there are no cases with a proportion of 0.

4. Data Application: This dataset provides data support for formulating product activity strategies for the wholesale and retail industry of related products. Specifically, it can be used to strengthen activity promotion for Level A Execution Stores, provide enhanced training for Level B Execution Stores, design targeted activity arrangements based on regional differences (including climate, economic development level, audience differences, customer preferences, etc.) to mobilize the enthusiasm of Level C Execution Stores, and generate targeted and promotable activity strategies. Meanwhile, it offers data references for different brands to plan their promotional activities.

搜集汇总

背景与挑战

背景概述

该数据集包含浙江省母婴门店参与贝因美婴配粉产品活动的1064条执行数据，通过结算金额占比算法对门店进行A/B/C三级执行水平评价，主要用于品牌活动优化和门店经营评估。