Information search, use of offers and national park affinity of recreation seekers in the Gesäuse National Park

This master thesis examined which sources visitors of the Gesäuse National Park use to search for information, which visitor offers are used, how many guests the National Park Gesäuse App (published in September) is already known and how their attitude towards the national park and individual visitor offers is. As a data basis, a survey was conducted in winter 2014 (n=293). As part of the evaluation, chi-square tests and non-parametric tests were used to identify correlations between the aforementioned aspects and the national park affinity, as well as socio-demographic and visit-related characteristics of the respondents. The Internet, hiking and climbing guides as well as the national park homepage were the most frequently mentioned sources of information. Among the visitor offers were information boards and the visitor centres “Weidendom” and “National Park Pavillon Gstatterboden”. 80 % of respondents have already heard of at least one visitor offer, but less than 50 % of them have already used an offer. The National Park Gesäuse app was known by very few respondents in winter 2014, at the time of the survey. The proportion of national park-affine respondents was 21 %. This played a minor role in connection with the use of certain information sources and visitor offers. Socio-demographic and visit-related characteristics of the respondents often showed connections with the use of certain sources and offers as well as the attitude towards the national park, which could be interesting for the development of future concepts of information and visitor offers. Some connections are consistent with the results of studies in other European national parks, some connections contradict or provide new aspects.本硕士论文围绕格绍伊泽国家公园（Gesäuse National Park）游客的信息获取渠道、使用的游客服务项目、2014年冬季调研时《格绍伊泽国家公园应用程序》（2014年9月发布，National Park Gesäuse App）的知晓情况，以及游客对该国家公园与各项游客服务的态度展开研究。本研究以2014年冬季开展的问卷调查为数据基础，有效样本量为293份（n=293）。数据分析阶段采用卡方检验（chi-square tests）与非参数检验（non-parametric tests），以探究上述调研维度与受访者的国家公园亲和度（national park affinity）、社会人口学特征及到访相关特征之间的关联。 调研结果显示，互联网、登山攀岩指南以及国家公园官网是受访者提及频率最高的信息获取渠道。在游客服务项目中，信息标识牌以及"Weidendom"、"National Park Pavillon Gstatterboden"相关服务的使用度较高。80%的受访者至少知晓一项游客服务项目，但实际使用过相关服务的受访者占比不足50%。2014年冬季调研期间，仅有极少数受访者知晓《格绍伊泽国家公园应用程序》。受访者中具备国家公园亲和度的群体占比为21%，该群体在特定信息渠道与游客服务项目的使用偏好上仅呈现微弱关联。 受访者的社会人口学特征与到访相关特征，往往与特定信息渠道、服务项目的使用情况以及对国家公园的态度存在关联，该结论可为未来信息服务与游客服务项目的规划开发提供参考。部分关联结果与其他欧洲国家公园的相关研究结论一致，部分则存在差异，或为相关研究提供了全新视角。