银杏咨询

产品基于银联商务近千万商户的海量交易数据与SDK、POl数据，聚焦商圈、景区、街区等中小场景，提供消费客流数据分析、综合数据治理、选址建议等智库服务，实现智慧商务、智慧营销、智慧管理、智数服务等场景应用创新。为管理者加强消费客流数据统计分析，优化商业网点规划建设、发展数字商业、智慧商业、数字市场等方面提供数据支撑，促进商圈、景区、街区等区域经济繁荣、服务齐全、智慧共享。This product leverages massive transaction data, SDK (Software Development Kit) and POI (Point of Interest) data from nearly 10 million merchants of China UnionPay Merchant Services, focusing on small-to-medium scenarios including business districts, tourist attractions and commercial streets. It offers think-tank services such as consumer foot traffic data analysis, comprehensive data governance and site selection advice, and enables innovative scenario applications in smart commerce, smart marketing, smart management and smart data services. It provides data support for managers to strengthen statistical analysis of consumer foot traffic data, optimize the planning and construction of commercial outlets, and develop digital commerce, smart commerce and digital markets, so as to promote regional economic prosperity, complete services and smart sharing in areas such as business districts, tourist attractions and commercial streets.

搜集汇总

背景与挑战

背景概述

银杏咨询数据集基于银联商务近千万商户的海量交易数据，聚焦全国商圈、景区和街区等中小场景，提供消费客流数据分析、综合数据治理及商业选址等智库服务。该产品每日动态更新，存储规模达500 GB，涵盖90个数据维度，旨在通过智慧商务、智慧营销和智慧管理等功能，助力管理者优化商业网点规划、促进区域经济繁荣与智慧共享。