Media Analysis (MA 92, Print Media)
收藏CESSDA2023-03-09 更新2024-08-03 收录
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https://datacatalogue.cessda.eu/detail?lang=en&q=eddc0d5bb16c866db2001b892b391e90281a28b6d262cfa522d5e8d8dc591c8d
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资源简介：
The study series ´Media Analyse´ is an annual, systematic survey of media usage among the German population which is conducted by ´Arbeitsgemeinschaft für Media-Analyse (AGMA)“. AGMA includes popular consumer media, advertising agencies and various advertising companies. A random sample is surveyed annually in a personal interview about their media use. The present study from 1992 focuses on the consumption of press media.
"Media Analyse"研究系列是由"媒体分析工作组（Arbeitsgemeinschaft für Media-Analyse, AGMA）"开展的、针对德国民众媒体使用情况的年度系统性调查。AGMA成员包括知名消费媒体、广告代理商及各类广告公司。每年通过个人访谈（personal interview）的方式对随机样本（random sample）进行媒体使用情况调查。本1992年的研究聚焦于报刊媒体（press media）的消费情况。
