Share of Belgian shoppers buying pharmaceuticals online 2023, by generation

In Belgium, Gen X and Millennials were the two generations with the largest share of consumers purchasing pharmaceutical products online in the second quarter of 2023, with 29 and 32 percent respectively. Gen Z followed with 28 percent, while 18 percent of Baby Boomers were buying such products online over the survey period.在2023年第二季度，比利时市场上，X世代和千禧一代成为在线购买药品产品的主要消费群体，分别占据了29%和32%的市场份额。紧随其后的是Z世代，占比28%，而在调查期间，仅有18%的婴儿潮一代选择在线购买此类产品。