Sustainable Marketing and Patient Retention: Addressing Medical Tourism Determinants for Health Policy and Economic Growth

This repository contains anonymized survey data and supporting materials for the study “Sustainable Marketing and Patient Retention: Addressing Medical Tourism Determinants for Health Policy and Economic Growth.” The dataset supports research investigating behavioral and perceptual factors influencing Indonesians’ intention to seek medical treatment abroad, integrating the Theory of Planned Behavior (TPB) and the Push–Pull framework. The data were collected from 163 respondents in Jabodetabek and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Files included:- dataset_anonymous.xlsx (main dataset + bilingual codebook)- questionnaire_ID.pdf (original Indonesian version)- SmartPLS_output_summary.pdf (SEM-PLS results)- README.txt (documentation and software info)- LICENSE.txt (CC BY 4.0)本仓库包含研究《可持续营销与患者留存：探讨医疗旅游决定因素以助力卫生政策与经济增长》的匿名化调研数据及配套辅助材料。 本数据集用于支撑针对影响印尼民众境外就医意愿的行为与感知因素的相关研究，整合了计划行为理论（Theory of Planned Behavior, TPB）与推拉框架（Push–Pull framework）。调研于雅加达都会区（Jabodetabek）征集了163名受访者，并采用偏最小二乘结构方程模型（Structural Equation Modeling–Partial Least Squares, SEM-PLS）对数据开展分析。 包含文件如下： - dataset_anonymous.xlsx（主数据集+双语编码手册） - questionnaire_ID.pdf（印尼语原版问卷） - SmartPLS_output_summary.pdf（SEM-PLS分析结果摘要） - README.txt（文档说明与软件相关信息） - LICENSE.txt（CC BY 4.0 许可协议）